Zhuofeng Li is an independent researcher specialising in performance psychology. He holds an MSc in Performance Psychology from the University of Edinburgh and an MBA degree from China. He is currently pursuing his PhD in group mental models and serves as a visiting professor at a psychology institute in China.

He initially engaged in trade operations at Bank of America and Deutsche Bank. Afterwards, he started his own educational consulting company, Doomin Education. The entrepreneurial experience endowed him with a diverse skill set and keen business acumen, inspiring him to delve deeper into psychological research. He also runs his own new media platforms for sharing orthodox academic writing skills and psychological knowledge.